About onOne Software

About onOne Software

The onOne Software team has a passion for two things, taking the perfect shot and building really cool software. Our goal is to build tools that save time and money for everyone who loves photography, allowing them to get back to what they really want to do: go shoot!

The onOne Software headquarters are in Portland, Oregon. Founded in 2005 by the former CEO at Extensis, onOne Software is a privately held company consisting of a team of software veterans, professional photographers, photography enthusiasts and Photoshop experts.

As lovers of photography, we understand the exciting new opportunities "going digital" brings to photography. With all of these opportunities, there are just as many new challenges. New techniques, new tools and new work flows to learn.

Every onOne Software product is built with the customer promise of saving you time and frustration behind the computer screen so you can quickly get the job done right and get back behind the camera.

Management Team

Craig Keudell

Craig Keudell, President & Founder

Craig has over 15 years of experience in the software industry. Before onOne, Craig was the CEO and part of the founding team at Extensis. Extensis employed 150, completed several key acquisitions and attained all-time sales and profit levels during his tenure. Craig enjoys golfing, watching football and spending time with his wife and daughters on their Christmas tree farm.

Mike Wong

Mike Wong, VP of Marketing

Mike has been a software designer for over a decade and has launched nearly a dozen products in the software industry. He got his first copy of Photoshop in 1995 and has never stopped learning what it can do. Mike spends as much time as he can traveling with his wife and two children. His camera at the ready, Mike is always looking for the "perfect shot".

Chris Pethick

Chris Pethick, Engineering Manager

Chris has over twenty years of experience with companies such as Apple, HP, Extensis, and Now Software. He has shipped dozens of products over the years and currently manages the expert onOne engineering teams. When Chris isn't spending time with his wife and daughter, he can be found behind the wheel of a race car or behind the camera shooting at the track.

Brian Kraft

Brian Kraft, VP of Sales

Brian has built and developed countless sales plans and teams over the years. He has more than 15 years of experience with corporate sales, distribution and retail channels. Brian developed his sales and customer care skills while working at places like Nordstrom and Extensis. Brian spends his free time riding motorcycles, golfing, making videos and spending quality time with his wife and two children.


Dan Harlacher

Dan Harlacher, Senior Product Manager

Dan is the product manager and pro photographer in resident. Before onOne Software, Dan was a product manager for pro photo products at Extensis. Dan graduated with a Bachelors degree in Fine Art from Oregon State University and still shoots regularly to feed his passion. Dan spends his spare time with his pro photographer wife working in their studio.

Bob Campbell

Bob Campbell, GM, International Markets

Bob has over 20 years of experience in the software industry. Trained as a designer, Bob combined his passion for design and software at Letraset, Meta Creations and Extensis. Bob is an expert in international markets. You can find Bob in his local country pub or walking with his wife Di and dogs Archie and Ellie.